In the tradition of
soap companies leveraging soap operas to sell soap-- behold
bloggertising (a special advertising section) Seems no different than the stealth-promo-content generated by
others. It's just packaged as one of those "blogs" that all those crazy kids are into today.
(update: I see Gothamist has a much deeper look into it.)
Get this: http://blog.seanalexander.com/
After checking out this guy's hyping of Windows Media Player 10, I'm beginning to wonder if it's not just a grass-roots marketing ploy. No serious geek has that much of a hard on for MSFT, even if he works there.