Ah the good old dotcom days. Free shipping and a squishy-toy with every order.

I was never much of a Kozmos patron, but in my East Village freelance heyday I’d regularly Urban Fetch snacks, ice cream and the occasional Cosi ham and cheese sandwich. Those that do not learn from the past are doomed to repeat it:

1. Idle bike messengers
2. Lazy people
3. ???
4. Profit!

or Da Ali venn diagram: “this circle represents people who like ice cream, and the other one represents people who have hands. the part in the middle is our target market”