Profession profile

Offer over 18 years of successful experience in creating online and offline branding environments for high profile, Fortune 100 and Blue Chip clientele. Consult with senior-level client representatives to effectively identify, conceptualize, create and develop innovative strategies. Coordinate and direct productive creative, production and technical teams. Successfully manage outside vendors for quality and cost control. Recognize and seize opportunities to excel in building powerful new media brands.

 

Professional
Achievement

Gold, ADCP Creative Annual/Category: Websites eCommerce

One Show Merit, Adweek MC Icon, ADDY, NY ADDY Award
Developed Sears’ “Tools Rule” online advertising campaign that generated 65% increase in sales and site traffic.

ADDY Award
Developed Compaq’s “Killer Facts” nonstop e-business campaign.

Short Listed, Cannes Cyber Lions
Launched the IBM online store containing over 85K pages. Site generated $3M in daily business and was translated into 12 languages for global market penetration.

CASIE Award
Largest webevent to date for the worldwide-recognized IBM Deep Blue vs. Kasparov Chess Match (man vs. machine).

US News & World Report, (October 31) - “First interactive portfolio” Feature story, “Your Resume Plus a Song and Dance” profiling my interactive portfolio as “the future of personal promotion.”

 

Professional
Experience

Creative Consultant, New York/Philadelphia, 2000-Present

  • High profile clientele include StudioOne Networks, TicketLeap.com, IBM, Kodak, Nestle, Sears, Ogilvy & Mather, Bain & Company, Nascent State, Southern Company & FLITE
  • Manage production teams and consulted with senior-level personnel in redefining brands.
  • Developed award-winning online advertising campaign for Sears.
  • Created bain.com for the world’s largest consulting firm, Bain & Company.
  • Developed executions within the award winning IBM e-culture campaign.

DDB Digital/DDB Needham, New York, NY 1999-2000
Associate Creative Director

  • Managed Compaq and Altavista accounts for multi-million dollar advertising agency.
  • Solely responsible for creating and establishing Compaq online branding environment.
  • Recognized for launching Compaq’s award-winning nonstop e-business campaign.
  • Directed and supervised creative teams and interacted with senior-level clientele.

CKS|Partners, New York, NY 1997-1999
Senior Art Director

  • Consulted/coordinated with executive clients and creative/technical/production teams to develop integrated web, identity and print projects for 500-employee integrated marketing firm.
  • Major clients included Clinique, IBM, Motorola, Whirlpool, Boston Consulting Group, IMS Health, Millipore and Worldbank.
  • Exclusive creator of IBM’s online store which was Short Listed at Cannes.
  • Developed the Disney go.com logo during offline brainstorming. Final logo executed by CKS West Coast.
  • Created and built world’s largest online durable goods store, brandstand.com for the Boston Consulting Group.
  • Successfully redefined Millipore’s brand and identified business objectives.

Ogilvy & Mather Worldwide, New York, NY 1995-1997
Art Director

  • Developed traditional and online campaigns and web projects for the billion dollar advertising agency.
  • Managed major clients including American Express, Duracell, Lotus, IBM, USSB, and Cheesebrough Ponds.
  • Launched Lotus Domino online.
  • In 1995 IBM was the largest internet advertiser. That year all IBM internet campaigns were developed and implemented solely by myself. Designed and coded the IBM World’s Fair Pavilion for park.org and the award-winning IBM Christmas Advent Calendar as well as developing the backend interface to IBM’s Atlanta Olympics website (WOMplex).
  • Developed award-winning campaign for world-renowned IBM Deep Blue vs. Kasparov chess match.
  • Built and maintained ogilvy.com’s corporate website: brandnet
  • Coordinated with outside vendors, production teams and technical leads.
  • Implemented countless intranet solutions for O&M clients (IBM, Cheesebourgh Ponds, Amex)

Education

Syracuse University, Syracuse, NY

  • Bachelor of Fine Arts, Advertising Design, 1994
  • Deans List, 1993 and 1994
  • Scholarship Chairman, Beta Theta Pi Fraternity
  • Studied design at the Royalty Studios, London England

Professional
Affiliations

Member, AIGA, 2000-Present
Member, Graphic Artist’s Guild, 2000-Present
Member, One Club, 1996-Present
Member, New York Art Directors Club, 1995-Present
Member, Philadelphia Art Directors Club, 2003

 

Professional
References

Available on request