 | ||||||
 |  |  |  |  |  |  |
 | ||||||
 |  |  |  |  |  |  |
 | ||||||
 |  |  |  |  |  |  |
 | ||||||
 |
 |
 |
 |
 |
 |
 |
 |
||||||
Southern Company
Southern Company- the worlds largest provider of power- needed a new brand presence to make it stand out in a deregulated industry. The task: how do you make a commodity like power “cool” and “chic”.
Southern Company- the worlds largest provider of power- needed a new brand presence to make it stand out in a deregulated industry. The task: how do you make a commodity like power “cool” and “chic”.
Solution: personify electricity with emotion. It’s more than just power- it's the a/c on a hot summer day, it’s the tree lights on christmas day, it's everywhere and it’s taken for granted.
Additionally- I repositioned their brand and redesigned their site while bringing together their partner companies into one online voice. View here.
Nascent State
| |
| |
| |
| |
| |
| |
|